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How Prioritizing Profit Can Maximize Social Impact

The sustainability paradox

If your social enterprise can’t survive without grants, don’t kid yourself, you’re running a charity. This is the harsh truth the social enterprise sector needs to face if it wants to deliver on its original promise. Social enterprises have been hailed as champions of change for decades, tackling the world’s most pressing issues, including climate change, poverty and gender equality, while blending purpose with profit and making a unique connection with customers. But their track record of delivering on their lofty goals is spotty at best.

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Russell McLeod is a business leader and social entrepreneur championing profit with purpose. As founder of Toronto-based Mightyhum, he partners with growing organizations—particularly purpose-driven businesses—to develop product offerings, create go-to-market strategies, build profitability, and streamline operations. Previously, as Executive Director of ME to WE, one of Canada’s best known and ... Read more
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