Measurement without action is impact washing. Plain and simple. However, without metrics to track progress, there is no way to know whether changes in business (or investment) strategy actually made a difference. There’s also no way to confidently iterate strategies over time to ultimately achieve the desired outcome. At Proof, we have been helping businesses and investors across six continents track progress on their ESG and impact goals. This is why we are starting this Intelligent Metric series to share some of the lessons we’ve learned over the past three years on how to most effectively track progress, identify risk,…