Marketing Manager

DreamStart Labs (DSL) is searching for a Marketing & Communications Manager to expand the company’s market reach, enhance brand recognition, and manage internal and external communications. We are looking for an energetic and ambitious person who has experience in developing marketing plans, building brands, managing social media presence, and guiding communications in an organization. This person will ideally have deep experience in nonprofit and/or fintech marketing and communications, specifically in the Global South. The Marketing & Communications Manager will report to the CEO.

RESPONSIBILITIES:

Drive Marketing Strategy and Strengthen Brand
– Design and develop a Marketing Strategy to expand DreamStart Labs’ market reach; collaborate with the Growth Manager and work closely with Director of Customer Success and other senior managers to ensure continuity throughout the company
– Support Growth Manager to conduct market research on customer needs, market trends, and completing a competitive analysis
– Work with CEO and Directors to lead a brand audit including assessing internal branding (values, mission, company culture, external brand recognition and reputation)
– Develop branding guidelines to strengthen brand identity, clarify purpose, ensure consistent messaging and positioning, and increase recognition;
– Ensure consistent use of branding guidelines throughout the company

Lead Communication Strategy
– Design and develop a company-wide Communication Strategy including regular communication with partners (e.g. newsletter), social media strategy, website management, etc.
– Manage website, including overseeing the creation of a new website
– Drive social media presence including defining a strategy, producing valuable and engaging content, and tracking metrics
– Oversee creation and approve digital and paper marketing materials including presentations, social media content, and generation of success stories
– Respond to external inquiries (e.g. from Contact forms, incoming emails)
– Support internal communications including what/how to communicate with partners and making important internal announcements, etc.

Establish DreamStart Labs as Thought Leader
– Create or join online and in-person platforms (online forums, webinars, conferences, events, working groups, etc.) to develop thought leadership, brand recognition, and networking opportunities
– Write and collaborate on blogs, articles, press releases, etc. to elevate DreamStart Labs’ work
– Gather feedback from partners and the community at large to improve our company, market position, products, and customer experience
– Build brand ambassadors to champion the DreamSave product line