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Lessons from 10 years of Impact PR

Enterprises challenging business as usual need a PR strategy that mines breakthrough thinking and proven impact to overcome status quo bias

When we committed Thinkshift Communications to working only with sustainable businesses, cleantech companies, and social enterprises, some people (our attorney, for one), thought we were nuts. A decade ago, companies in our potential client universe were definitely not on the unicorn track. B Corps and prioritizing anything above profit were mysterious concepts. Impact investing was a nascent field. But we had a mission — speeding the shift to sustainable business — and the obstinacy of true believers. A decade ago, companies in our potential client universe were definitely not on the unicorn track. B Corps and prioritizing anything above profit…
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Sandra Stewart is an impact communications leader and the principal of Thinkshift Communications (www.thinkshiftcom.com). Based in San Francisco, the mission-first public relations agency brings the heart of a brand to life, connecting clients with media and markets, and works exclusively with clients focused on social and environmental impact.
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