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From Survival Mode to Thriving

Rewiring (or unlocking) the MENA business mindset

For far too long, much of the MENA region has functioned in survival mode — and with good reason. Decades of dictatorship, conflict, economic instability, inequality, and widespread corruption have shaped not only public policy but also daily realities and collective mindsets. The struggle is often just to secure basics — food, decent work, and essential services. Long-term thinking feels foreign, often imagined only through dreams of migration and diaspora success stories. Despite having a majority youth population — one of its greatest assets — the region continues to grapple with low entrepreneurship rates and high unemployment.

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Saoussen Ben Cheikh, an Impact Entrepreneur Correspondent, has spent over a decade working at the intersection of research and practice, championing human rights and leading development initiatives across the MENA region, particularly in the most challenging contexts of conflict and extreme poverty. As a program designer, trainer and community builder, ... Read more

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