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Author - John Elkington

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JOHN ELKINGTON is a writer, thought-leader and business strategist, a serial entrepreneur and, at heart, an environmentalist. He is the Founder and Chief Pollinator at Volans, a certified B Corporation driving market-based solutions to the future’s greatest challenges.

John is also Honorary Chairman of SustainAbility, and sits on an A-Z of some 20 boards and advisory boards. He has written 19 books, and his latest is co-authored with Jochen Zeitz, former CEO of PUMA and now co-chair, with Sir Richard Branson, of The B Team. The book, entitled "The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line" comes full circle from John’s 1997 "Cannibals with Forks", where he first introduced the Triple Bottom Line concept.

Articles by John Elkington

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