John Elkington on Transforming Business Education.  Watch the Full Program

In this exclusive Impact Entrepreneur conversation with impact pioneer John Elkington, who coined the phrases “triple bottom line” and “people, planet, profit”, Elkington argues for more disruptive, scalable solutions to the world’s worsening social and environmental problems. In his call for a “magnitude of ambition… and of exponential change”, he discusses the need for a similar change in universities and business schools.

Critiquing the “add-on” nature of impact in most business schools, he points to several pioneering institutions, such as Exeter University, that are putting impact and systems change at the core of the curriculum.