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Building a Purpose-Culture

Why Some Companies Have It and Other’s Don’t

Most leaders got the memo: building a purpose-culture isn’t only good business – it’s necessary to attract younger talent and thrive in the future. Businesses are the most powerful institution in our world. They’re ideally positioned – maybe even carry the social responsibility – to help us reach many of the Sustainable Development Goals: from improving our climate and social equality to promoting health and well-being, to preserving life below water and on land. While many companies attempt to create a more purpose-driven culture, most of them fail. McKinsey Quarterly states that a playbook for building a purpose-culture is only…
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Peter Matthies is a former software entrepreneur, venture capitalist, and founder of the Conscious Business Institute (CBI). CBI provides a structured, measurable, and scalable way for organizations to become more inspiring, purpose-driven, and life-giving. CBI programs have been used by over 35,000 professionals in organizations from 1-150.000 people, including Starbucks, ... Read more

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