Most leaders got the memo: building a purpose-culture isn’t only good business – it’s necessary to attract younger talent and thrive in the future. Businesses are the most powerful institution in our world. They’re ideally positioned – maybe even carry the social responsibility – to help us reach many of the Sustainable Development Goals: from improving our climate and social equality to promoting health and well-being, to preserving life below water and on land. While many companies attempt to create a more purpose-driven culture, most of them fail. McKinsey Quarterly states that a playbook for building a purpose-culture is only…