“Initially we thought that recycling was the challenge,” says Angraj Swami, CEO of EcoWrap, a one-stop solution for waste segregation, collection, tracking, recycling, & upcycling. “We learned that recycling is not the challenge – it is the lack of human behavior promoting waste segregation at the source.” Swami has been pursuing his venture alongside four members of the core team since moving to Jaipur in 2017. In the beginning, Swami’s goal was to build an effective business model for optimal utilization of post-consumer products. He was connected to Google through a university project, where he focused on paper recycling, but…