Modern-day capitalism continues to worship the invisible hand of the markets while conveniently ignoring the invisible economy of women; their labour, even today, remains discounted as ‘productive activity’ that rarely carries monetary value. It is still intentionally undercounted in metrics of growth, sustainability, and GDP. It is within this context we write about India’s 200 million strong artisan economy, 90% of which operates squarely within the informal landscape. Despite this, or perhaps because of this informality, unlike many other sectors, we see over 50% participation of women — no small feat in a world where the gender dynamics remain deeply skewed in favour of men.

— From How Investing in Women Artisans Can Catalyze India’s Economy

Join us for a Deep Dive with Priya Krishnamoorthy and Aparna Subramanyam, authors of the IE Magazine article How Investing in Women Artisans Can Catalyze India’s Economy

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