Author - Ainurul Rosli

Ainurul Rosli, an Impact Entrepreneur Correspondent, is driven by a passion for redefining how we account for value and growth in business. She believes that businesses have the power to reshape the way we define success—moving beyond profit at all costs to sustainable, inclusive, and impactful growth.

Ainurul is an Honorary Professor at Brunel University of London and serves as a Trustee of Social Value International. She is also the Co-founder of Social Value Malaysia and Chair of the Impact and Practice Group at the Institute of Small Business and Entrepreneurship (ISBE), UK. Additionally, as an accredited UNDP SDG Impact Standards Trainer, she equips organizations with the tools to lead and manage their impact performance. These roles amplify her mission to bridge social value and business innovation, championing co-creation, community entrepreneurship, and the measurement of meaningful outcomes and impact performance across national and international initiatives.