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Balancing Profit and Passion

Supporting growth of mission-driven startups through IMM

A startup’s success is always measured financially. As every entrepreneur knows, you have to keep the lights on until your operations drive the revenue needed to sustain the business you first imagined. But as mission-driven startup leaders, we have another star to guide our way – our purpose. That means, along with every business decision, we must consider: Does the product or service solve the problem we intend to solve? What broader social impact is being created? And, critically, how can we actually measure that impact?

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Julia Rivard Dexter is an innovative tech entrepreneur. Julia, also a former Olympian, competed in the 2000 Summer Olympics in Sydney, Australia as a member of the Canadian Canoe Kayak team. Julia has led several successful technology ventures, including as CEO of SheepDogInc.ca, Google’s first North American premier Apps partner. ... Read more

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