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Closing the Innovation–Capital Gap for Craft-Led Enterprises

Thinking in systems

What If the Future of Innovation is Handmade? Craft and climate. Innovation and informality. Creativity and capital. These terms rarely sit side by side in entrepreneurial discourse, let alone in startup or impact investing circles. Yet across India — and increasingly, the Global South — a quiet revolution anchored in creativity, culture, craft, and community is brewing. It's not unicorns or “soonicorns” leading this charge, but an ambitious cohort of purpose-driven enterprises, mostly women-led, redefining how we create, consume, and connect. They are innovating despite limited infrastructure, and often because of it.

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Priya Krishnamoorthy is an award-winning journalist, arts manager, and Fulbright Fellow passionate about bringing creativity and culture into conversation with sustainable development via inclusive entrepreneurship. Priya is the Founder and CEO of 200 Million Artisans (200M), an ecosystem enabler whose collaborative platforms bridge gaps in knowledge, networks and capital for ... Read more
Huda Jaffer is a systems designer with a keen interest in user centric design, particularly focused on sustainability and developmental issues. She is the director at SELCO Foundation, where she has been instrumental in building the necessary processes that have led to the organisation being recognised as a pioneer in ... Read more

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