Communicating impact is hard. It's a complex effort that, more often than not, takes a lot of work to get right. Your company’s impact-based decisions happen everywhere: how you compensate employees, who is in your supply chain, the ingredients you use, how you package products, your on-site energy use and waste management, where you donate money or give back to your community, and more. That’s a lot to consider — and a lot to try to communicate to consumers. Many brands find it challenging to tell this story effectively as it's not always easy to connect the dots between what’s on the store shelf and global impact. But in a marketplace where more than 80 percent of consumers say they want to support brands with values that align with their own, authentically conveying your values is a critical component of your marketing and brand identity. Engaging your customers to take action around the causes that are important to you is also an effective way to amplify the outcomes of your campaigns.