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Impact Measurement: Outside-In vs. Inside-Out Approaches

Sustainable practices are now a baseline expectation for businesses. Beyond creating “positive” social, economic, environmental, cultural, and other impact, these practices create value by generating new revenue streams, improving recruitment and retention, increasing supply chain efficiency, and managing risks. Furthermore, businesses are expected to become net positive companies or invest in SDG implementation, as encouraged by the United Nations. But what does it mean to be a net positive company, and are all businesses ready for it? In their book, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, Paul Polman and Andrew Winton define a net…
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Mary Ho is an Impact Officer and SDG specialist, currently teaching strategic management and sustainable business-related courses at British Columbia Institute of Technology in Canada, following teaching posts at Hong Kong University of Science and Technology. Her PhD thesis explored the importance of stakeholder engagement in the sustainability indices’ methodologies.
Alex Smith is Senior Marketing Strategist at hivve. He works to develop impact understanding in global territories, with a keen focus on emerging trends and policy developments. He is currently exploring methodologies to better align impact with SDGs and working with partner organisations to raise awareness around impact reporting.
Introduction to Regenerative Economics IE



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