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Non-Toxic Cleaners: The Next Phase of the Global Organic Movement

In recent years, consumer attitudes worldwide have undergone a profound shift regarding chemical products. Perhaps the clearest example of this phenomenon can be seen in the skyrocketing growth of organic foods and beverages, a market projected to be worth nearly $500 billion globally by 2027. Meanwhile, the market for all-natural cosmetics, another segment of the so-called “ethical consumer” space, is expected to be worth $48 billion by 2025, with younger generations increasingly wary of any chemical ingredients that touch their skin. Consumer preferences are rapidly evolving with heightened demands for environmental sustainability and healthier product offerings. This movement away from…
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Peter Wainman is co-founder and CEO of Equator Pure Nature, which sells natural household cleaning products under the brand Pipper Standard. The products are sold in 15 major markets across Asia and the Middle East, and will launch in Western Europe for the first time in Q4 2021. The company’s ... Read more
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