Earlier this month, a conservative group racked up the latest in a string of legal victories against diversity, equity, and inclusion (DEI) efforts – this time shutting down Fearless Fund's program supporting Black women business owners. That same day, Bridge Partners released new data showing that 72% of executives plan to increase their company's DEI efforts. The whiplash you might have felt seeing those headlines next to each other is understandable. It shows, though, how attempts to hijack and distort concepts like DEI – both in the public discourse and in the courtroom – can't change the growing recognition that a fairer, more diverse, and more inclusive society is good for everyone, including businesses. Forward-thinking corporate leaders get it, but weathering this storm of attacks against DEI will require leaders to implement and talk about the topic in a way that reclaims the narrative around business' role in society.