Rob Kaplan is Founder and CEO of Circulate Capital. He established Circulate Capital to deploy catalytic capital in partnership with leading corporations and investors to scale solutions that advance the circular economy and prevent the flow of plastic waste into the ocean in South and Southeast Asia. Circulate Capital’s model relies on supporting the local innovators implementing solutions on the ground, on partnerships with global corporations to leverage their supply chains to drive scale, and on incentivizing a new generation of entrepreneurs to build a fresh pipeline of investable projects.
His expertise also let Rob to become a Forbes contributor and a recognized speaker at high level conferences addressing the ocean plastic issue and/or the role of investors in advancing the circular economy. Rob is Co-Founder and Senior Advisor to Closed Loop Partners, an innovative platform for impact investing, sustainability, and the circular economy. As Managing Director, Rob oversaw strategy and new business model development, as well as day-to-day operations. The Fund has deployed more than $60M into recycling and circular economy investment opportunities focused in North America.
Rob also served as Director of Sustainability for Walmart Stores, Inc. where he was responsible for packaging, customer engagement, and integration with the Consumables business, including personal care and household cleaning. Rob previously led Walmart’s cross-functional efforts to eliminate 20 million metric tons of greenhouse gas from the supply chain. Before joining Walmart, he helped lead corporate responsibility and brand strategy for Brown-Forman Corporation, which produces and markets spirit brands such as Jack Daniel’s. Rob developed marketing strategies to engage consumers, improve social and environmental performance, and advance business objectives. Rob received his MBA from the Haas School where he studied marketing, corporate responsibility, and social entrepreneurship. Prior to graduate school, Rob was State Communications Director for Fight Crime: Invest in Kids California and a political consultant for M&R Strategic Services in Washington, DC. Rob received his undergraduate degree in political communication from the George Washington University where he learned that perception is reality.