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Cannabis Needs Impact Investors

Here’s why

It’s green. It’s easy to grow. It represents a multi-billion-dollar industry. It can treat a range of mental and physical ailments. With the right incentives in place, it could generate the income and economic development needed to build wealth in Black and brown communities across the United States. The problem? In many parts of the US, it’s still illegal. We’re talking, of course, about cannabis. Thirty-eight states and the District of Columbia have legalized the drug for medicinal and/or recreational use. Recent estimates put the size of America’s legal cannabis market at $13.2 billion and on track to hit $40…
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Meg Massey is a writer and strategist committed to democratizing impact investment. She is the co-author of the 2021 book Letting Go: How Philanthropists and Impact Investors Can Do More Good By Giving Up Control. Her writing has also appeared in Impact Alpha, Nonprofit Quarterly, and Chronicle of Philanthropy.

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