Vice President, Growth Marketing and Brand

What You’ll Do

Water.org is entering a phase requiring greater integration between brand, marketing, and revenue to unlock growth. As audience engagement is increasingly driven by culture, creators, and community participation, we are seeking an innovative leader for the VP, Growth Marketing & Brand who can build the enterprise channels, lifecycle marketing, and performance operations to amplify and scale these movements. Partnering closely with our Chief Revenue Officer, you will modernize and scale our marketing function to support the entire enterprise. You will steward the Water.org master brand, maintain global brand harmony, and lead our audience growth and supporter engagement strategy to ensure marketing investments directly drive awareness, engagement, and revenue outcomes globally. Additionally, you will partner hand-in-hand with VP,Get Blue to power campaign execution, systematically acquire younger audiences, and share accountability for scaling grassroots and consumer platform revenue from $7M to $10M over the next two years.

This is an ideal role for a seasoned marketing leader with a track record of building modern growth engines, scaling performance marketing and lifecycle operations, and stewarding collaborative brand strategies that drive revenue and someone who shares our belief that safe water is the best investment the world can make to improve health, empower women, enable access to education, increase family income, and change lives.

Key Responsibilities

Strategic Marketing & Growth Expertise

• Lead the evolution and execution of Water.org’s global brand strategy, ensuring visual identity, messaging, and global brand standards are consistently executed in harmony across all regions and brand architectures—including Get Blue.
• Lead the grassroots and supporter-led fundraising strategy in partnership with agencies, designing toolkits and optimized supporter journeys to scale grassroots revenue
• Modernize and scale the marketing function to support the entire enterprise, providing strategic brand stewardship and growth capabilities (paid media, production, and digital marketing) across the organization
• Serve as a senior brand advisor in close partnership with the Chief Revenue Officer and executive leadership to build the data, technology, and attribution infrastructure (including MarTech and analytics) that directly links marketing investments to audience acquisition, engagement, and global revenue outcomes
• Own Water.org’s growth marketing engine, driving performance, paid media, organic social, and lifecycle marketing strategies to expand reach, convert cultural interest into action, and build lifelong supporter relationships

Brand Strategy & Cultural Relevance

• Partner hand-in-hand with VP, Get Blue to optimize the platform, harnessing its massive momentum and transforming traditional outreach to systematically acquire younger demographics and convert broad cultural participation into long-term supporter engagement
• Identify emerging cultural moments, digital trends, and platforms where Water.org can authentically grow awareness and maximize value for corporate partner activations
• Develop and lead relationships with corporate partners, online creators, and cultural platforms to deliver mutually valuable campaigns that extend reach, build credibility, and enhance brand equity

Team Leadership & Operational Excellence

• Build, lead, and mentor a cross-functional marketing team across brand, growth, content, and creative functions by setting clear goals, performance expectations, and a culture of accountability and inclusion
• Partner closely with Development, Global Impact, and the Office of the CEO to lead integrated planning for major visibility moments and align growth efforts with organizational priorities
• Manage external agency and vendor relationships to guarantee strategic alignment, quality execution, and efficient use of resources
• Define and track KPIs for audience acquisition, digital conversion, grassroots revenue, and marketing ROI, while collaborating with Get Blue leadership to measure shared enterprise outcomes including total consumer participation and overall brand health

Who You’ll Work With

You will report to the Chief Revenue Officer.

You will supervise a total team of 9 with 6 direct reports.

You will frequently collaborate with VP, Get Blue, consultants, Development Team, Global Impact Team.

• 15+ years of senior-level experience heading brand, growth marketing, or related fields within complex, consumer-facing environments; experience across corporate environments, marketing agencies, media houses, tech platforms, or mission-driven organizations are preferred
• A proven track record of managing global brand architectures and brand governance, with experience ensuring visual and messaging consistency across a master brand and its distinct platform/consumer brands
• Demonstrated experience planning, executing, and scaling multi-channel marketing campaigns in coordination with corporate partners, online creators, and cultural platforms to drive mutual brand equity and measurable audience acquisition
• Deep expertise operating at the intersection of brand stewardship and performance marketing, with direct experience overseeing marketing technology (MarTech) stacks, database marketing, attribution modeling, and data-driven audience segmentation
• Strong people management experience, specifically including a history of mentoring senior leaders and building collaborative, cross-functional teams
• Ability to use metrics and audience testing to inform strategy, with clear experience directly linking marketing investments to revenue, engagement, or fundraising outcomes
• Ability to successfully navigate and translate commercial marketing methodologies into mission-driven engagement models (nonprofit experience is beneficial but not required)
• Experience engaging diverse stakeholders—including high-value donors, corporate executives, and everyday supporters—while protecting global brand trust and driving
• Committed to Water.org’s mission and willing to do the work to advance the organization

This is a fully remote opportunity that can be based across the following states in the United States: California, Colorado, Connecticut, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Missouri, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington.

This role will require up to 15% of domestic and international travel.

Compensation

The compensation range for this position is set at $200,000-$230,000, commensurate with experience. There is up to 20% incentive bonus eligibility for FY27.

Benefits

This position offers full-time benefits inclusive of medical, dental and vision insurance, life and disability insurance, retirement program; as well as periodic review for merit and incentive pay based on organizational and personal achievement.

Water.org is an equal opportunity employer and is committed to providing an inclusive environment. They do not discriminate on the basis of race, color, religion, gender, gender expression, gender identity, age, national origin, ancestry, disability, marital status, sexual orientation, pregnancy status, military and veteran status, genetic information, and any other status protected by law. They provide qualified applicants and employees reasonable accommodation, when necessary, to enable individuals to complete the application process and/or perform the essential functions of the job. They believe social change happens when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. They strive to build and maintain a diverse team that will advance our mission and work and encourage candidates from all backgrounds to apply.