Transforming Markets for Sustainability: A Conversation with John Elkington
Join Impact Entrepreneur for an in-depth conversation with sustainability pioneer John Elkington as we explore his latest insights on transforming markets to embrace sustainability. Drawing from his recent article, “Why Markets are Sustainability’s Next Giant Leap,” and his new book, “Tickling Sharks: How We Sold Business on Sustainability,” this Deep Dive offers IE members and readers a unique opportunity to engage directly with the luminary behind the term “triple bottom line”. Discuss the pivotal role of systemic change and innovative financial strategies in achieving environmental, social, and economic objectives. This interactive session invites all participants to challenge, question, and expand their perspectives on integrating sustainable practices into the core of global capitalism.
Deep Dives are hour-long Zoom Meetings: Live Q&A Sessions (as opposed to our Zoom Webinars, where the audience is in View-Only Mode) between the featured guest(s) and our members and readers. Be sure to come bearing questions!
One of the founders of the global sustainability movement, John Elkington has co-founded four businesses since 1978: Environmental Data Services (ENDS, 1978-); CounterCurrent (1983-); SustainAbility (1987-); and Volans Ventures (2008-). Along the way, he has served on over 80 boards and advisory boards. He has addressed over 1,500 conferences around the world and was a faculty member of the World Economic Forum from 2002-2008. He is the author or co-author of 21 books, the latest —Tickling Sharks: How We Sold Business on Sustainability — published in June 2024 by Fast Company Press.
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