Gideon Rosenblatt has dedicated much of his working life to promoting the use of technology as a force for good in the world. He worked at Microsoft for nine years, first in marketing and later as a manager of product development teams building consumer and business-facing web services. He later ran a mission-driven technology consulting group called Groundwire (formerly ONE/Northwest), which was dedicated to improving citizen engagement across hundreds of environmental organizations in the United States and Canada. He now writes about the impact that machine learning and automation have on the nature of work, society, and the human experience. Most of his writing can be found at the Vital Edge.