An Adventure Through Impact Finance with Aunnie Patton Power


Content: Video Webinar Presentation with Q&A

Length: 1:11:11

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The venture capital model doesn’t work—at least not for 99% of startups and small businesses. In this 99% are a lot of companies with incredible potential: businesses headed by female founders and those from diverse racial backgrounds, organizations headquartered outside of venture capital hubs, and purpose-driven enterprises that are creating social and environmental impact alongside financial success.

Counter to what the press-savvy venture capital world would have you believe, there are a lot of funding options out there for startups and small businesses. In her new book, Adventure Finance, which is based on a decade of research and experience investing in early-stage companies, Aunnie Patton Power helps us understand some of these options and walks us through real examples of how other founders and funders have put them to use.

In this program, Impact Entrepreneur’s Laurie Lane-Zucker welcomes Aunnie Patton Power to discuss the different types of funding options available, from revenue-based financing to recoverable grants to redeemable equity to distributed ownership and more. We will also discuss the ways an entrepreneur can determine how each of these structures can contribute to their funding journey, in order to shift the conversation about startup funding and help founders and funders widen the spectrum of “mainstream” investment options so as to make the venture financing world more inclusive and purpose-driven.


Laurie Lane-Zucker

Laurie Lane-Zucker

Laurie Lane-Zucker is Founder and CEO of Impact Entrepreneur, PBC, an impact economy business that hosts the Impact Entrepreneur Network — a large, global network of “systems-minded” entrepreneurs, investors, and scholars of social and environmental innovation — and editor and publisher of Impact Entrepreneur, a digital magazine covering the emerging Impact Economy. For over 30 years, Laurie has been a “pioneer” (Forbes) and recognized leader in sustainability, social enterprise, and impact investing. Laurie was the founding Executive Director of the international environmental organization, Orion Society, which publishes the celebrated Orion Magazine, as well as the founder of a global sustainability think-tank, the Triad Institute, and Hotfrog, a Founding B Corporation, GIIRS Pioneer Company, and the first company ever to complete an equity transaction on an impact investment exchange. Laurie is the bestselling and multiple award-winning publisher and editor of books and magazines on sustainability and social impact — having worked with such acclaimed authors as Wendell Berry, Barry Lopez, Terry Tempest Williams, and David James Duncan — and the author of numerous articles on entrepreneurship and impact investing. Laurie is contributing author to the recently published academic textbook from World Scientific, Sustainability: Business and Investment Implications (2023).