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Reclaiming Development: Lessons from Jordan and Malaysia

Have you ever stopped to think about where the labels “developed” and “developing” actually came from? These terms, so often taken for granted in policy and academic discussions, have a particular — and revealing — history.

The Palestinian thinker Munir Fasheh traces this story back to 1949, when U.S. President Harry Truman made a strategic declaration dividing the world in two: the United States and Europe were “developed,” while the rest were labelled “developing.” This framing, both simplistic and hierarchical, dismissed the rich heritage, culture, and knowledge of civilizations such as China, India, Egypt, Africa, Palestine, and Mexico.

Truman’s declaration marked more than a rhetorical turn; it was a worldview shift. “Development” became not a shared human project but a hierarchy of expertise; one in which certain nations claimed authority to define progress for others. The result was a global architecture of aid and policy that turned cooperation into conditionality.

Buildings in Amman, Jordan Amman, Jordan

This legacy persists. The language of development continues to structure global relations, transforming what should be dialogue into designation. Its tensions — between progress as promise and progress as power — remain visible in many contexts, among them Jordan and Malaysia.

Jordan: between dependence and resilience

In Jordan, two intertwined dynamics define the lived experience of “development”: dependence on external funding and the neoliberal logic embedded in much of it.

External aid and multilateral financing provide vital lifelines but also create vulnerabilities. Projects often become tethered to donor cycles, their sustainability shaped by shifting external priorities. Local organizations may find themselves adapting community initiatives to donor expectations rather than to local realities. Sovereignty is eroded not only through economics but through imagination — when the power to define “progress” shifts outward.

People in Amman market, Jordan Amman market, Jordan

The second dynamic lies in the market logic infused in aid frameworks: efficiency, entrepreneurship, and measurable outcomes. These aims can be valuable — but when applied without cultural context, they privilege start-ups and business models over older, community-rooted practices of solidarity and mutual care.

The language of social entrepreneurship illustrates this paradox. It is often introduced as a universal model of empowerment, yet it can function as a vehicle of policy transfer — shaping not only which problems are recognized but what kinds of solutions are deemed legitimate. In reality, social impact has long been embedded in everyday life through Islamic principles of ummah and through informal systems of mutual aid at the family, tribal, and neighborhood levels.

Jordan and Malaysia both live within the linguistic inheritance of “development.”

When donor-funded entrepreneurship programs adopt buzzwords but ignore these deeply rooted traditions, they risk imposing frameworks that communities have, in essence, already practiced for centuries. The result is a quiet irony: communities that have sustained one another through zakat, waqf, and collective giving are now being “trained” to learn social innovation anew.

Cityscape with ruin Photo by Jan Simons

In Jordan, the very language of development shapes not only funding flows but the moral imagination of progress. What is needed is an approach that co-creates — not imposes — an ecosystem for social impact, one grounded in sovereignty, culture, and the region’s own traditions of solidarity and care. By reclaiming and amplifying these practices, Jordan can move from dependency toward authorship.

Malaysia: Expanding what works

Malaysia occupies a different place within this shared lexicon of development. Often described as an emerging economy, it has sought not to reject global frameworks but to reinterpret them through local ethics.

Its Islamic finance ecosystem — connecting zakat, waqf, and social investment — channels resources into welfare and entrepreneurship, tying growth to redistribution and responsibility. A strong example is The Sadaqa House, which blends modern financial innovation with religious giving to support social enterprises and education.

Man in Malasyan Market Malasyan Market

Alongside these formal mechanisms, the ethic of gotong-royong endures as a living practice of cooperation that keeps community at the center of progress. It embodies the belief that shared responsibility is not secondary to development but one of its foundations.

For Malaysia, the challenge is not to replace local systems with global ones but to recognize how its own models of social finance and cooperation already embody the principles of sustainable development. International frameworks, when engaged wisely, can strengthen what already works rather than overshadow it.

In this sense, Malaysia’s engagement with global institutions is less imitation than translation, a way to render local wisdom legible to global discourse. This reframing signals a quiet form of resistance: localization not as adaptation, but as conceptual authorship, where nations define progress in their own ethical language.

People in Malaysian marketplace Jelutong, Penang, Malaysia

Reclaiming meaning

Jordan and Malaysia both live within the linguistic inheritance of “development.” Jordan reveals how dependence and conditionality can limit agency; Malaysia shows how inherited frameworks can be reinterpreted through culture and moral economy. Together, they remind us that the power of words lies not only in how they describe the world, but in how they direct action within it.

This challenge extends beyond semantics to funding itself. As Gigi Aulsebrook argues in Rethinking Aid: The Risks of Reliance on State Funds (2025), state-financed aid often reproduces the very hierarchies it claims to dismantle, turning assistance into an instrument of control rather than solidarity. Her call for community-rooted, impact-led, and diversified financing resonates strongly here.

For both Jordan and Malaysia, the lesson is not about choosing between models but about reclaiming the meaning of progress from within. The true work of “development” begins with listening: co-creating definitions, re-grounding finance in ethics, and rediscovering the cultural practices that sustain life and community.

If Jordan warns against external control, Malaysia illustrates how reinterpretation can become resilience. Together, they point toward a future of development that is dialogical rather than hierarchical — one where engagement with global frameworks becomes a conversation among equals, not a lesson handed down.

Ainurul Rosli, an Impact Entrepreneur Correspondent, is driven by a passion for redefining how we account for value and growth in business. She believes that businesses have the power to reshape the way we define success—moving beyond profit at all costs to sustainable, inclusive, and impactful growth. Ainurul is a ... Read more
Dr Farah Al-Taji is an Assistant Professor in Entrepreneurship and Strategy at Brunel University of London and Programme Leader for the MSc Management. She has delivered specialist and executive education programmes in social innovation and social entrepreneurship across Jordan, the UAE, Italy, and the UK. Her research sits at the ... Read more

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