July 15th – The Impact of Diversity on the Global Economy

Home 9 Regions 9 Europe 9 VCs Increasingly Supporting Startups that Target Social Impact

VCs Increasingly Supporting Startups that Target Social Impact

The Covid-19 pandemic has further highlighted the need for innovative solutions to social problems, and we have seen many impact startups step up and adapt in response to the crisis in areas such as improving physical and mental health, fostering a greater level of financial inclusion, and eradicating education skill gaps.

It is something the venture capital sector is starting to take seriously and, in recent years, we have seen it increasingly backing entrepreneurs that are trying to improve society.

Growing interest in impact venture

London is a global hub for tech and innovation and there are an abundance of examples that show it has become a global leader for startups aimed at tackling some of the most pressing challenges we face as a city and as a country. As we recover from the impact of Covid-19 we can help build a fairer and more inclusive society — and the UK’s vibrant tech sector has a huge part to play.

For instance, fintech startup, Wagestream, is tackling the invisible, urgent problem of financial stress – helping employers roll out a financial app for staff that reduces reliance on predatory forms of credit and builds up their savings and financial resilience.

Another, Open Bionics, is on a mission to ‘turn disabilities into superpowers’ by building and developing the next generation of smart prosthetics for limb-different children.

Wagestream Team

Wagestream Team

These companies all have impact intent at their core and have designed accessible products and services that are addressing areas of essential human need.

They are part of a movement that is gathering momentum: at Big Society Capital we have engaged with more than 10 times as many venture firms with an impact lens seeking funding in 2020 relative to 2018. And a dealroom.co analysis suggests investment into impact-targeting startups has almost doubled in recent years, representing between 15-20% of all venture dealflow in Europe.

VCs, founders, and investors see the opportunities presented by impact

The focus of venture firms towards purpose-led, tech-enabled startups speaks to a positive future in which innovative companies increasingly target the most important problems facing humanity. Venture investors are waking up to the ways in which impact can be a driver of value – for the company itself, and for people and the planet more broadly.

We have seen the venture capital sector increasingly backing entrepreneurs that are trying to improve society.

In addition, both investors and founders — the major constituents of venture firms — have been shown to increasingly care about impact.

Founders are increasingly seeking to build companies that matter. For example, one in five young founders reported that creating a positive social impact was their primary motivation for starting a business in the 2016 Mission-led Business Review. Anecdotally, seasoned operators and serial founders are now increasingly launching impact-focused startups too.

Similarly, limited partners are showing an increased interest in impact. Of 63 investors who contributed to The Capital Behind Venture report by Mountside Ventures, two thirds said that impact was preferred, while around 25% were looking to invest explicitly in impact ventures as a sector.

At Big Society Capital, the overarching goal of our venture work is to build a venture ecosystem that effectively nurtures and scales innovative ways of tackling social problems. Ultimately, Big Society Capital exists to improve the lives of people in the UK through social impact investing, and we see the tech-enabled solutions that venture capital typically supports as having exciting impact potential in doing so.

What can entrepreneurs do to unlock funding? (Startups that attracted funding and how it is helping them)

Peter Briffett

Peter Briffett of Wagestream

Wagestream (Peter Briffett, CEO and co-founder):

“Fundraising and scaling as a social impact business presents the same core challenges as any other venture: solve a real-world problem, prove there’s an addressable market, and show signs that with product-market fit you can scale to serve that market.

“You might expect B2B ventures to struggle with balancing commercial sustainability and staying true to social purpose. But for us, it keeps us on track and fuels our thinking and product development. If Wagestream does not help employees, then employers will not benefit themselves and will not pay for it, meaning we cannot grow – so social impact is at the core of our growth and any funding we raise. With our recent Series B £20 million fundraise for example, we have been able to dive deeper into product development, get smarter about how we understand impact, and accelerate international growth – in other words, solve more social problems, in more meaningful ways, at greater scale.

“As we continue our journey, the most important thing is to make sure we stay true to our social purpose. Our social charter, in our articles of association, helps set the standard for everything we do and makes sure we have social purpose built into our DNA – from product decisions to metrics we track, to recruitment.”

Samantha Payne and Colleague at Open Bionics

Samantha Payne and Colleague at Open Bionics

Open Bionics (Samantha Payne MBE, Founder and CEO at Open Bionics):

“Our mission has always been to create affordable assistive medical devices that increase mobility, independence and quality of life. We secured £4.6 million in Series A VC funding which enabled us to deliver 3D printed bionic hands to amputees and people with limb differences around the world, including Australia, and the USA — now our largest market. Open Bionics remains committed to democratising life-changing, assistive technologies that enhance the human body and we’re grateful to be on this journey with collaborators like Ananda Impact Ventures, an investor focused on social impact.”


Impact startups are part of a movement that is gathering momentum and, with many pressing issues facing society, they have an even greater role to play in the recovery phase of this crisis and beyond, providing opportunities for investment. In the coming years we hope to help spur investment into innovative startups with extraordinary teams that respond to social challenges while also providing strong financial returns for the investors involved. People are becoming increasingly concerned with social issues, a focus on purpose is increasingly desirable for venture capital investors, and the startups waking up to the challenge will be rewarded.

Dougie Sloan is an Investment Director at Big Society Capital, one of the UK's leading impact investors. Dougie leads Big Society Capital’s venture investment programme, which backs venture capital funds that invest in mission driven startups.



Submit a Comment

Deep Dives


Editor's Picks


News & Events

More News & Events

Subscribe to our newsletter.

Subscribe to our newsletter to receive updates about new Magazine content and upcoming webinars, deep dives, and events.

Access all of Impact Entrepreneur.

Become a Premium Member to access the full library of webinars and deep dives, exclusive membership portal, member directory, message board, and curated live chats.

ie frog
Welcome to Impact Entrepreneur MagazinePlease join us!

While all magazine articles are free to view, you need to choose a membership option to continue using the site. Basic Membership is free and gives unlimited access to articles. Premium Membership brings a host of rich offerings and collaborative opportunities.

Or LOGIN HERE if you are already a member.