Author - Dan Ariely

Dan Ariely is a Professor of Business Administration and a founding member of the Center for Advanced Hindsight. He does research in behavioral economics on the irrational ways people behave, described in plain language. He is the author of three best-selling books, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, where he describes his research findings in non-academic terms, so that more people will discover the excitement of behavioral economics and use some of the insights to enrich their own lives.