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The Power of Now

Why young people are today’s social innovators

Recognizing youth as vital architects of systems change — and removing the barriers in their way

Twenty-eight-year-old Muhammad Hassan Dajana was born and raised in a small town in northwestern Pakistan, along the banks of the Indus River. He would watch the horizon darken as monsoon clouds swelled and then break open in a relentless downpour. The surging waters swept up single-use plastics from every corner of nearby municipalities, clogging narrow drains and waterways. The ensuing floods wreaked havoc. For Hassan and his community, climate action is not a distant concern — it is a matter of survival.​

Muhammad Hassan Dajana at WEF conference

Muhammad Hassan Dajana

Witnessing the repercussions of climate change and pollution firsthand ignited in him a deep sense of purpose. One that has set him on a determined path to confront the crisis. He has since led a number of impactful initiatives, including Plastic Free Pakistan, which has been tackling single-use plastics since 2019; Our Green Masjids, which brought sustainability education into religious seminaries between April and November 2019; and Our Green Blue Rawalpindi, a project that ran from March 2022 to November 2023, empowering indigenous communities to plant native trees in urban hotspots as shade and carbon sinks.

Hassan is not alone. He is part of a growing global movement of young people stepping up to address the issues that matter most to them — from climate change and diversity to unemployment and geopolitical conflict. Through innovative and entrepreneurial approaches, they are reshaping economies, challenging outdated systems, and building inclusive solutions to the world’s most pressing problems.

Leading with hope

A recent global survey of 4,000 young people across 140 countries found that 83% view the world as full of opportunity, and 74% feel empowered to act on the issues they care about. This optimism fuels a solutions-focused mindset — one that drives innovation, builds resilience, and enables effective collaboration.

Young people are directly impacted by today’s decisions and, therefore, deeply invested in shaping their outcomes. The 2025 Possibilists Study reveals a “strong sense of collective purpose” among youth, most of whom are driven not by individual gain, but by a desire to support their communities and empower others to get involved in changemaking.

Faisal Alsheri headshot

Faisal Alsheri

In 2020, Faisal Alshehri responded to widespread youth unemployment by launching Ataa Tech, a nonprofit that offers elementary-level tech courses in Arabic. The program has supported more than 13,000 Arabs from over 30 countries. Faisal later founded Olo, a for-profit company that provides upskilling programs and recruitment tools to connect talent with better job opportunities. Hundreds of young professionals have graduated from Olo’s programs, with 75% achieving a major milestone — such as a new job, promotion, or career switch — within six months.

Natalia Tsuyama Cócolo in front of Global Shapers Community banner

Natalia Tsuyama Cócolo

Meanwhile, Natalia Tsuyama Cócolo has dedicated her time and efforts to supporting youth engagement in local and global platforms such as the Feminist Action for Climate Justice Coalition (UN Women) and the G20 Civil Society Engagement Group (C20). She leads and mentors initiatives focused on feminist climate solutions, youth political participation, capacity-building and intersectional advocacy, especially from underrepresented territories in Brazil.

Like Hassan, Faisal, and Natalia leaders are part of the Global Shapers Community — a worldwide network of active changemakers with over 500 local hubs.

With nearly half of the global population under the age of 30 — and 70% in sub-Saharan Africa — young people represent not only the future, but the present. It is imperative we listen.

Barriers to progress

Despite their vision, energy, and relevance, many young social innovators face systemic barriers that prevent them from scaling their impact.

  • Unequal access to opportunity. Hassan was fortunate to receive higher education and pursue studies abroad in the United States, gaining access to skills and networks that helped him succeed. But such pathways are not available to all. Roughly one in five young people today are neither in employment, education, nor training — two-thirds of whom are women.
  • Precarious employment. Even among employed youth, four out of five work in temporary or informal roles without adequate pay or legal protections. Stable, high-quality jobs remain scarce.
  • Irrelevant education. In many developing economies, two-thirds of young adults hold qualifications that don’t match labor market demands — leaving them underemployed and their investments in education undervalued.
  • Political underrepresentation. Only 2.8% of parliamentarians globally are under the age of 30. In a third of all countries, parliamentary candidacy begins at 25. Prevailing attitudes often deem young people “too inexperienced” for political leadership — a mindset that extends to the financial sector.
  • Funding and financial exclusion. Global Shaper Penelope Gregoriou, an advocate for sustainable finance, notes that young people rarely have a say in where capital flows. Without a seat at the table — and with limited access to personal financial resources — many youth-led ventures are chronically underfunded. In fact, 81% of young changemakers report needing greater financial support to achieve their goals.

These pressures — compounded by economic instability, conflict, and climate crises — are taking a toll on youth mental health. Anxiety and burnout are on the rise, even among the most motivated leaders.

Making space for the next generation

We are at a pivotal moment in history. The global challenges we face — environmental, social, political, economic — are deeply interconnected. Yet those most invested in long-term solutions remain sidelined by outdated systems and power structures.

Group photo of Schwab Foundation Summit entrepreneurs

Schwab Foundation Summit entrepreneurs

This is not to diminish the contributions of earlier generations. Many of today’s social innovations and technological breakthroughs were built on their efforts. But sustaining this momentum — and advancing it — requires creating space for new leadership. That means embracing intergenerational collaboration, shifting power, and intentionally catalyzing youth-led action.

The private and public sectors both have critical roles to play in this transition. With the right resources, mentorship, and policy environments, young changemakers can drive transformative impact.

Zlto is a powerful case in point. Founded by Allan van der Meulen at age 20, Zlto is a South African platform that combats youth unemployment by rewarding community engagement and skill-building with a digital currency. Supported by RLabs and its GROW Academy — and later backed by Google — Zlto has since processed over 3 million transactions, engaged more than 850,000 users, and is now expanding internationally.

Five founders of Zlto

Zlto team; Image Coutesy of Zlto

To replicate and scale such success stories, the Schwab Foundation — in collaboration with the Global Shapers Community, SAP, and Hyundai Motor Group — has launched a three-year initiative. It brings together 15 Global Shapers who are also social innovators, Schwab Foundation Awardees, and key ecosystem partners. Their collective goal: to identify and remove systemic barriers, shift capital and influence, and build authentic cross-generational partnerships.

The question is no longer if young people can lead change. The question is: are we ready to support them as they do?

Katerina Hoskova is a Social Innovation Lead at the Schwab Foundation for Social Entrepreneurship, driving private sector engagement with companies driving social impact. She leads efforts on Social Procurement and Youth & Social Innovation, promoting ecosystem transformation through collaboration. Before the Foundation, Katerina led a global youth-led policy incubator.
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